ZARA MARKETPLACE
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ZARA MARKETPLACE •
Meet ZARA marketplace:
an online platform for selling preloved Zara clothes, catering to global demand for second-hand clothes
Target Audience
urban people
technological people who have an understanding of online shopping
Business needs
Customer Engagement
By offering a platform for customers to sell their pre-owned clothes, Zara can increase engagement with its website and brand
They have a great preference for second-hand clothes
Sustainable fashion
Users need a reliable platform to access and purchase second-hand Zara products, allowing them to extend the life cycle of clothing, reduce waste, and contribute to sustainable
The Solution
WEB
passionate about fashion
User needs
MOBILE